Salon 21 is located at 52 Greene Street in SoHo, New York

“The name Salon 21 speaks to the historic French salons of the 18th century, in which influential aristocrats would gather in the salon (aka, the living room) to discuss fashions, trends, politics, and social issues of the time. ”
— /frame1

One of the most notable “salonnières,” Gertrude Stein, gathered the likes of Pablo Picasso and Ernest Hemingway in her home to engage in conversation and champion their artistic talents. We aim to revitalize the concept of the “third space,” a familiar spot where you regularly connect with others known and unknown, over a shared interest or activity. The term was coined by Ray Oldenburg in the early 1990s, as increasing work hours and more heavily siloed communities became the norm.

SoHo itself, prior to gentrification in the late 20th century, was home to many artist lofts. Once industrial spaces, these lofts were transformed from factory floors into large studios with living quarters. The history of artists living and working in the area was further underscored by pioneering contemporary art dealer, Leo Castelli, opening two locations in SoHo, one of which was on Greene Street until 1988.

At 52 Greene Street, Salon 21 breaks away from the homogeneity of the Chelsea and Lower East Side art scenes, focusing on cultivating artist and collector relationships that are intimate and ongoing. 

gertrude stein

Salon 21 aims to bring this method of exhibition and conversation
between artists and collectors into the 21st century. 

chaise

Join us in creating an unparalleled creative space where art, design, food, and community converge.

Salon 21 is open by appointment. Please visit our Exhibitions and Events calendars for information and dates.