Salon 21 believes good art belongs in everyday life.
Salon 21 celebrates the intersection between art, design, and community. Our exhibitions, events, and collaborations unfold in a setting that feels more like a home than a white cube.
About Us
Salon 21 advises clients on integrating art into their collections, sourcing for personal projects and commercial businesses. We offer services such as art acquisition, collection development, and bespoke curation for real estate projects, hospitality environments, offices, restaurants, and retail spaces. Our interior design division provides comprehensive design services for both residential and commercial projects, producing layered and art-forward environments.
At the core of Salon 21 is a commitment to supporting and showcasing emerging artists. We collaborate with some of today’s most influential creative voices to present ongoing releases of original works making contemporary art more accessible while nurturing New York’s flourishing artist ecosystem. Our curated selections provide collectors with first, direct access to new artworks from local, national, and international talents.
Founded by Alex Bass, Salon 21 is a fine art and interior design studio dedicated to shaping the cultural landscape for a new generation of New Yorkers. As a modern-day interpretation of Gertrude Stein’s iconic Parisian salon, Salon 21 brings people together through rotating exhibitions, artist talks, panel discussions, brand activations, and vibrant community-driven events.
Salon 21 is where culture, community, and contemporary design converge, where you can experience, collect, and engage with the ideas shaping art today.
Why Salon 21?
Expert, academically grounded guidance
Led by Bass’s art-historical expertise and over 10 years of art world experience.
Unparalleled access to emerging talent
Through relationships with top-tier galleries and direct collaborations with rising artists.
Curated releases of original works under $10,000
Offering a more accessible entry point into collecting, while supporting the growth of artists locally and internationally. Of course, we pride ourselves in working at all market tiers.
Meaningful in-person touchpoints
Regular physical gatherings, such as studio visits, intimate previews, pop-ups, and community-driven events that create direct connection between artists, collectors, and the Salon 21 community.
A holistic approach to art and design
From art advising and acquisition to full-scale interior design for private clients, developers, hotels, offices, restaurants, and retail projects, Salon 21 serves as a comprehensive destination for all art and design needs.
Working with Salon 21 means not just hiring us for a one-off project, but joining a community rooted in curiosity, cultural engagement, and the belief that art and design should be both accessible and transformative.
About the Founder
Salon 21 offers collectors unprecedented access to emerging contemporary artists through a highly curated, deeply informed lens. At the helm is Alex Bass, founder and CEO, whose background includes degrees from Columbia University and the Sotheby’s Institute of Art, and a decade of experience working within major auction houses and blue-chip galleries in New York. Known for her encyclopedic knowledge of art history and exceptional eye for new talent, Bass has helped jumpstart the careers of numerous emerging artists.